Brand Identity
As a new identity for an innovative arts and cultural venue, it was imperative that the design engaged its existing audience whilst also inspiring a new one. Retaining the existing QUAD logo, an accompanying bespoke stencil typeface was created, becoming a key part of the new aesthetic to highlight core services.
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/eec3f00f-aa29-4ebe-8e5c-11b277f73dab_rw_1920.gif?h=24e8876f48f53f702b8652106d59e8cd)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/b54c9466-682f-4ddc-837d-12a7ba3dd30b_rw_600.png?h=4cb9a21fe3f012e5370548b46301b5b5)
A flexible identity
Here the design is applied across a number of different materials, depicting a range of approaches to layout, use of colour, typography and imagery.
Here the design is applied across a number of different materials, depicting a range of approaches to layout, use of colour, typography and imagery.
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/8f3bff26-00be-421a-b0ea-ee3f344ccf3d_rw_3840.jpg?h=65f81e9ed19257a03db1b3581cd4043f)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/6fcde832-7d1d-4281-8890-890f023320eb_rw_1920.jpg?h=0f42e99121c28026fb3eae770466e5d8)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/36c1ec09-2256-4874-95aa-1ea984782d2b_rw_3840.jpg?h=d695e60b083690fe5ebab7f11b0efe2c)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/c945a8f6-b1d4-4c93-a2a9-50774363c700_rw_1200.jpg?h=83f87108df701221e12fbebc90383f8a)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/a3e8b04f-a523-446d-a0a8-7dcd7783967a_rw_1200.jpg?h=3aad9da66f63d9ae98545a5a847b82d2)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/e22380fd-1f8d-41fc-b563-fc2e01b40a95_rw_1200.jpg?h=cc29a50e220ea454d22e00c378836d35)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/932c6755-09dc-4df9-9504-a9470ddc6cc7_rw_3840.jpg?h=ef7111725b40aeaf322181d9ad6f12f3)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/392bf3d1-0cb4-4269-a14c-f19084d3626a_rw_1200.gif?h=59e190da3c5bbbb11e9b7105ed183228)
Applying the design
Accompanying the identity, the creation of a set of visual identity guidelines provided the QUAD team with a toolkit to ensure best practice when applying the design. Highlighting a flexible colour palette, allowing for greater creativity and demonstrating the power of imagery to communicate its ethos, the tone of voice is friendly, informal and welcoming to a wide ranging audience.
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/83eb4c60-d92c-4470-beae-bd99c9c7e784_rw_1920.jpg?h=3a000a4240ca259017d60e0394b9502c)