Identity & Website Design
The core Inside Theatre identity takes the viewer backstage, giving them an inside view, through an exploration of typography, into the processes, disciplines and creativity that together form a production. The logo looks at a range of disciplines related to creating theatre; from the set, to the lighting, the costume design and make up.
Redefining the Digital Age of Theatre
The vision of Inside Theatre is to use digital technology to enhance the experience of theatre for the digital age, pushing boundaries and experimenting with the latest technology to create a more immersive, inclusive, accessible and mind-blowing theatre experience.
Expanding upon the logo, the identity is bright and engaging, and explores theatre related disciplines through the graphics and illustrations, articulating the immersive and creative approach to theatre that the brand brings to the viewer.