Shaping Sound
Rebrand for a music recording studio based in Nottingham. The identity articulates the passion, innovation and technical expertise of the company, with craft and creativity at it's heart.
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/5e18b7e2-e65d-4757-bfc3-01928f0f2dff_rw_1920.jpg?h=9dd67b31362fd433632a0b18f2101c29)
Depicting the shaping of sound, the Snug brand mark sees linear forms rise and fall, as fluid shapes cross, visualising the relationship between sound and image through pattern.
A bespoke logotype has been created, representing sound passing through the letterforms, refracting and pushing, changing their shape.
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/f7b8df75-fae8-41d7-a574-d167f6807b64_rw_1920.jpg?h=1e0a78ba70efe595c97e77ca5d8d829b)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/084920fb-e16e-4163-a59b-5d8fd6359679_rw_1920.jpg?h=1ce7fcd38b5fb0e4217135e589e29472)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/8b05d1c2-7cef-4a84-9f2f-caefb771cb60_rw_1920.jpg?h=3d238670e186369e111c6202e5b53775)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/ac597ef4-b21f-40bd-a7bb-0f3b18927020_rw_1920.jpg?h=95e6d56f3d5d002c9602a75c08a7f965)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/8990f6c9-0611-4c3f-b26b-e3633707da9a_rw_1920.jpg?h=8fbd02798bbe002c3c4b56f633b93685)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/62d81ea3-a64c-489b-841a-ac39ae140598_rw_1920.jpg?h=c85983bc8d9eabda9018588f8eea914b)
![](https://cdn.myportfolio.com/83ceaeb0-dc99-414e-adf1-89bf6db60c8f/7c0f6afd-efea-47da-9be0-a84c45961527_rw_1920.jpg?h=844fcaef6e46470c6798ac96bce08eef)
Photography by Elly Lucas